Lover’s F.C and Greensleeves have teamed up to celebrate one of West London’s most influential cultural exports.
Founded in Shepherds Bush in the 1975, Greensleeves helped soundtrack generations through reggae and dancehall, becoming a defining voice of the diaspora in Britain.
This limited edition shirt draws on that history, infused with unmistakable colours and iconography of Greensleeves it pays tribute to the people, places and sounds that shaped West London’s creative identity.
Creative Producer / Brand partnership: @demowbraycreative
Creative direction: @yngcptnsound
Associate Creative Direction: @fbbien_ @karenburdettproctor
Casting: @yngcptnsound @karenburdettproctor
Styling: @ramariochevoy
Photography: @wedontsleep24_
i – @anjelicafilm @katevicephotography
Modelling: @rampagesound @yng.cptn
@ramariochevoy @djkeithlawrence
@oxmanreggae
@binghi.dan @stush_uk
@maiareid
@teshaymakeda_
@nubianubaa @laylametwally @rh3is
Locations: @tabernaclew11 @peoplessoundw11