The Spikes extend their visual and sonic universe through The Session, a Rome-shot Spring/Summer 2026 campaign with L.G.R that integrates product directly into the recording environment,removing separation between brand and creative process.
Directed by Michael Haussman and influenced by Jean-Luc Godard’s Sympathy for the Devil, the film adopts an observational lens. No fixed performance, no staged spotlight. The camera tracks fragments and movement, capturing how songs take shape inside the studio.
For Iago Haussman, the link is already in place. L.G.R runs as a consistent visual marker across his releases, now expanded in The Session, pulling from First Light and extending Dancing and Garden Song into one continuous narrative.
From the very start of their musical journey, The Spikes chose to wear L.G.R in every video, not as styling, but as part of their identity. Creating this campaign meant stepping inside the recording studio to capture how songs truly come to life, with our eyewear present in the same organic way, not as an accessory, but as something that belongs to that world. — Luca Gnecchi Ruscone
At execution level, the campaign avoids linear storytelling, cycling through rehearsals, studio movement, and constructed scenes, with First Light tracks reworked across shifting visual contexts.
Product integration stays embedded, SS26 frames (Egypt, Khartoum, Raffaello) sit naturally in-frame, built from handcrafted Italian acetate, lightweight metal, and mineral glass lenses.
The shift is structural. Brand alignment moves upstream, entering the creation phase rather than attaching at release. The Session positions the studio itself as content engine, where music, image, and design operate in the same frame, with no separation between process and output.