Already known for his sharp lyricism and crossover appeal, Bleu uses this release to show the full scope of his artistry. More than just a chart result, the No.1 spot proves he has built an audience willing to support and amplify his vision.
Hailing from West London, Bleu represents a modern multicultural voice within UK rap, moving between music, fashion and culture with ease. Previous features in Attitude Magazine, Evening Standard and Wordplay Magazine, alongside support from BBC Radio 1Xtra Introducing, have helped build his profile, but THIS IS NOT A JOKE feels like the moment everything clicks into place.
With multiple iTunes chart placements already behind him, and now another No.1 to his name, Alexandru Bleu is proving he is one of the most exciting independent voices emerging from the UK right now.